Mountains diminish, rivers change their course and thirty million people assemble nightly at the cinema. It is packed in millions of cans and saluted by Boards of Directors on the pinnacles of skyscrapers. FORTUNE is involved in the fashions of flappers and in glass made from sand. FORTUNE must follow the chemist to the brink of worlds newer than Columbus found and it must jog with freight cars across Nevada’s desert. It forces FORTUNE to peer into dazzling furnaces and into the faces of bankers. Business takes FORTUNE to the tip of the wing of the airplane and through the depths of the ocean along be-barnacled cables. “FORTUNE’S purpose is to reflect Industrial Life in ink and paper and word and picture as the finest skyscraper reflects it in stone and steel and architecture. Our Founding MissionĪn outline of Fortune’s mission can be found in a sidebar calling for subscriptions in Volume 1, Issue 1 of the magazine:
It occupies offices in Beijing, Boston, Chicago, Hong Kong, London, Los Angeles, New York City, San Francisco, and Shanghai. It is owned by Fortune Media Group Holdings Limited, which is wholly owned by Chatchaval Jiaravanon, and published by the Meredith Corporation. Today, Fortune is one of the world’s leading business media brands and comprises a multinational monthly magazine, daily website, and conference series. Cassandre, Thomas Maitland Cleland, Miguel Covarrubias, Walker Evans, John Kenneth Galbraith, George Gusti, Ernest Hemingway, Alfred Kazin, Fernand Léger, Leo Lionni, Fred Ludekens, Dwight Macdonald, Archibald MacLeish, Erik Nitsche, Miné Okubo, Antonio Petruccelli, Diego Rivera, Ben Shahn, and Charles Sheeler.
Among them: Ansel Adams, James Agee, Constantin Alajálov, John Atherton, Herbert Bayer, Lester Beal, Thomas Benrimo, Joseph Binder, Margaret Bourke-White, A.M. The pages of Fortune have been filled with the work of some of the world’s greatest writers, editors, illustrators, and photographers. Fortune’s first headquarters were located in the Chrysler Building at 135 East 42nd Street in New York City it later moved to the Time-Life Building at 1271 Avenue of the Americas and Brookfield Place at 225 Liberty Street and is currently headquartered at 40 Fulton Street. (The magazine was not initially available on newsstands.) As with Time, Luce made himself editor of Fortune its first managing editor was Parker Lloyd-Smith and its first art editor was Thomas Maitland Cleland. The first issue of Fortune, featuring on its cover the Roman goddess Fortuna with her wheel, was distributed to subscribers beginning in February 1930.
And having turned the pages, his reader will discover the editorial content of such arresting vitality that, were it but mimeographed on cheapest newsprint, he would still pay dearly for it.” Its price? $10 per year, “a barrier so high that only the reader both enthusiastic and well-to-do will vault it.” In a 1929 prospectus for advertisers, Luce wrote that Fortune should be “the Ideal Super-Class Magazine” for “wealthy and influential people.” It should be, he added, “surpassingly beautiful” and “so richly illustrated and so distinguished in appearance that it will be instinctive to turn the pages. Henry Robinson Luce founded Fortune magazine in 1929 in the wake of the Great Depression and the death of Yale classmate Briton Hadden, with whom he cofounded Time magazine and the Time-Fortune Corporation (later Time Incorporated) in 1922. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders-and gives them the tools to make business better. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today-and that will matter even more tomorrow. Our Manifestoįortune drives the conversation about business. About Us FORTUNE is a global media organization dedicated to helping its readers, viewers, and attendees succeed big in business through unrivaled access and best-in-class storytelling.
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